SEO Tips: Link Building

This article is a follow-up to an article I wrote about On-Page Optimization . On-Page optimization enables each of your web pages to make the most out of the mojo that they have — but you need inbound links to create that mojo in the first place.

I use the term “mojo” as a generic descriptor for the importance given to a web page or a web site based upon inbound links. Similar terms include page rank, site rank, trust rank, and authority. Those terms tend to carry too much linguistic baggage, so I use the term “mojo” for simplicity unless another term is specifically required.

Mojo is created by getting inbound links to your web site and to your web pages.

Getting inbound links is one of the most important, and time consuming, tasks involved in SEO.

Here are a few tips to generate inbound links. Each of these tips are appropriate for some web sites, but none are appropriate for all web sites. Select the link building strategies which are most appropriate for your specific web site.

Submit to Web Directories

Start with big slow directories like the Yahoo Directory and the DMOZ Open Directory Project, but don’t stop there.

Search out the small directories which are www.linkwizards.nl dedicated to topics relevant to your web site.

For more suggestions on finding directories to submit to, read How can I find web directories?

Reciprocal Linking

Write individual e-mails to specific webmasters whose web pages compliment your own and tell them that you would like to trade links with them.

Make sure to personalize each e-mail, or your e-mails will be quickly deleted as spam.

To achieve the best results from your e-mail, include the following in your initial e-mail:

* Mention two positive items about their web site, so that they know that your e-mail is not a generic spam.